Our Featured Brand is Eufora

In Eufora's words: While definitions vary, most agree that Clean Beauty is about more than just ingredients. It includes safety, sustainability, ethics and transparency. It’s about minimizing our footprint on this earth and forging a path that leads to GOOD GLOBAL KARMA.

Uncompromising & Sustainable. Today, all Eufora products meet the most rigorous standards in formulation, utilizing nearly 100 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Our fragrances are complex and naturally derived. You will never find mineral oil, petrolatum, parabens or artificially created colorants in Eufora products. Eufora has embraced this philosophy since our founding, and, in striving for transparency, has established a three pillar Clean Beauty platform rooted in responsibility. Caring for people & planet since 1997.

Mindful Methods: Formulations that utilize the best ingredients for the best result - doing the least harm to people & planet. When it comes to natural vs. synthetic, safety over source prevails. Transparency in claims is a must.

Planet Friendly: Embracing “sustainable” practices, comprised of many Eco-friendly actions such as packaging choices, recycling and upcycling, as well as ingredient sourcing and impact.

Human Kind: An elevated sense of ethics ensures fair trade values that support the communities where goods are sourced. Practices that exploit humankind – like mica mining where child labor is employed – are strictly avoided.